A WORKSHOP FOR COACHES & CONSULTANTS

How to Attract the Right Clients and Grow Your Business

The messaging framework that helps you stop blending in, start building trust, and bring the right people to your door.

ONE-TIME INVESTMENT

$27

Instant Access. Three Videos. Tools you will use for the life of your business.

You have done everything right.

You built the business, you showed up consistently, and for a while, it worked. But the coaching and consulting space has shifted in ways that have made older tactics less effective for almost everyone, and doubling down on what used to work has only made the frustration worse. This is not a reflection of your ability or the quality of your work. It is a messaging problem, and the good news is that messaging problems have solutions!

That is exactly why this workshop exists.

Not to give you another tactic to try, but to help you find the words that make your ideal client stop scrolling, read every line, and think, "that's me!"

When your message is working, the right clients find you, the right conversations happen, and the right opportunities follow. This workshop is where that work begins.

Picture the moment you share something

A social media post, an email, a page on your website, and instead of silence, you get replies. People are saying things like, "it was like you were in my head" or "I felt like you knew exactly how I was feeling." That is what happens when your messaging is built around the story of your people, in their own words, speaking directly to what they are thinking, feeling, and experiencing right now.

The people who find you feel known and seen, and because they feel that way, they trust you. And because they trust you, they say yes.

Your business grows not because you found a new tactic but because you finally have a message that is clear, compelling, and unmistakably yours.

This is not as hard as it might feel right now. In fact, most coaches and consultants who do this work find themselves surprised by how much clarity they gain and how quickly things begin to shift. The framework exists. The tools are waiting.

You simply need someone to walk you through it.

Inside the Workshop

Three focused videos, the Messaging Matrix framework, and a toolbox you will use for the life of your business.

The Problem

Why Your Message Has Stopped Working (And What to Do About It)

You will learn exactly why attracting clients has become harder over the last 12 to 18 months, what forces are shaping today's market, and why the tactics that once worked are no longer producing the same results. More importantly, you will begin to see the path forward and understand why your message is the foundation everything else is built on.

The Framework

How to Write Messaging That Makes Your Ideal Client Say, "That's Me"

This is the heart of the workshop, where you are introduced to the Journey of Imagination and the three core elements that make it work: getting to know your people deeply, telling their story in their own words, and painting a picture of what is possible for their future. This is the same framework used with one-on-one clients, and now it is yours.

The Tools

Stories, Personality and Practice: How to Make Your Messaging Stick

The final video is where everything comes together. You will learn how to build a toolbox of stories, metaphors, illustrations, and personal moments that create common ground with your audience, how to let your personality become your competitive edge, and why practicing your messaging is the only way to make it stick.

What You'll Walk Away With

  • The Messaging Matrix: The tool I use with every one-on-one client, in Google Doc and printable PDF format.

  • Your own Trello board, set up as your personal messaging home base, ready to collect your tools as you find them.

  • A toolbox of stories, metaphors, and illustrations that create genuine connection with your ideal client.

  • A clear understanding of what you actually sell and how to talk about it in a way that moves people to action.

  • The confidence to practice and refine your messaging without waiting for it to be perfect first.

And a living framework you can return to again and again as your business grows and your market evolves.

If getting clients feels harder than it used to — and you’re not sure what’s different — this is the place to start.

Meet Your Host

Jen Howat

Jen is the founder of Build it Better Communications, a boutique strategic growth agency for coaches and consultants. Before building this agency, Jen spent years in pastoral ministry as a pastor, coach, and organizational leader — where she developed a deep foundation in storytelling, strategic communication, and helping leaders design the pathways that move people from where they are to where they want to be. She brings those same principles to the coaches and consultants she works with today, helping them build a message that resonates, a system that grows, and a business that creates space for the life they actually want to live.

Your people are out there,

looking for you.

They are searching for someone who understands exactly where they are and knows how to help them get where they want to go. The only thing standing between you and them is a message that reaches them where they are. This workshop will help you build it.

ONE-TIME INVESTMENT

$27

Instant Access. Three Videos. Tools you will use for the life of your business.

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